The perfect soundtrack exists. And I do not mean the music that plays in a campaign, but to hear a creative music as he invents the campaign. No music that we like and put background to work, but one that, somehow, get stand at the side of the advertiser or ... Continue reading
Management and time: two words fearsome and more when they go together! They sound control, order, gridding ... and that can not be good for the imagination. Or maybe yes. According to Mark McGuiness, author of the e-book "Time management for creative people", each have our own particular "most creative time", which is our treasure ... Continue reading
1. We see the world as it is, we see it as we are. Two. For creative impossible is just that which has not yet been tried. Three. Each new idea should have at least one moment that seems crazy. April. A creative mind always survive bad advice. 5 .... Continue reading
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