More and more users are blind to banners. If you are looking for information or are immersed in the content, advertising next door did not catch your attention.
Questions a creative could be
- When out of hours work is it because I need it or because I like? - If I am taking risks again why every time I have a chance? - If I know my creative time of day why I spend doing other things? - If I steal an idea why I ... Continue reading
Advertising that you eat
I am among those who think the merchandising, passed as the mailing, which is not effective. It's like overkill. Who stops to read the markings of the gifts you get at events? For people to remember you, to stay with your brand, you have to surprise ... Continue reading
From me and make me laugh
For much of advertisers Christmas begins in September, more or less. Snowflakes, the papanoeles and good wishes we break we head while still in flip flops.
Invisible Music
I'm a huge consumer of music through streaming services like Spotify, last.fm and others. I think it's the future of music, the future that progresses as a tsunami and some try to curb it from médios. The music are in their prime (≠ music labels), but the ... Continue reading
