The integration of new technologies in our everyday life, has conditioned our way to buy the products lifetime.
Many companies have had to adapt to this new digital world, and its brands and corporate images are not immune to these changes.
In our physical world, using various inks expensive the budget, which in the case of a brand can be a lot of money.
The printing process and especially hardware, greatly influence the result, so we limited our creativity, to the design of a corporate image.
However, this new technological scenario which we discussed, has opened a new world of possibilities, which puts limiting our view graphic communication.
A criterion based on digital code characterized by 3D symbols, gradients, shadows, glows, unthinkable until recently.